Arrow Fat Left Icon Arrow Fat Right Icon Arrow Right Icon Cart Icon Close Circle Icon Expand Arrows Icon Facebook Icon Instagram Icon Pinterest Icon Twitter Icon Youtube Icon Hamburger Icon Information Icon Down Arrow Icon Mail Icon Mini Cart Icon Person Icon Ruler Icon Search Icon Shirt Icon Triangle Icon Bag Icon Play Video

R. Hanauer

Springmaid Girls - 3961

$ 50.00

R. Hanauer

Springmaid Girls - 3961

$ 50.00

This is a recreation of the iconic Springmaid girls advertising campaign created by Colonel Elliott White Springs of Fort Mill, SC.  By 1946, he had grown dissatisfied with the conventional approach of his N.Y. ad agency.  Springs knew he needed positive brand identity for his inherently uninteresting products--cotton sheets mostly--so he fired his ad agency and developed a stimulating ad technique that would combine humor with sexually and socially charged imagery.  Never before seen in mainstream advertising, Miss Springmaid ads depicted risque' metaphors, giving Springs the title of the "maverick ad leader."

Yellow

All Cotton 15 inch Pocket Square

Finished in Italy